Privacy Policy

Last Updated: [Date]

At Swix Skiing Store, we value your trust and are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website skiing-store.com or make a purchase from us.

As a global provider of premium winter sports equipment and accessories, we serve dedicated enthusiasts who demand performance, reliability, and security—both on the slopes and in their online shopping experience. This policy outlines our practices regarding your personal data and how we ensure its protection.

1. Information We Collect

We collect information that you provide directly to us, as well as data automatically collected during your visit:

Personal Information:

• Contact details (name, email address, shipping address)
• Payment information (processed securely through our payment partners)
• Purchase history and preferences
• Communications with our customer service team

Automatically Collected Information:

• Device and browser information
• IP address and location data (for tax and shipping purposes)
• Website usage data through cookies and similar technologies
• Pages visited and products viewed

2. How We Use Your Information

We use your information to provide and improve our services:

• Process your orders for alpine equipment, tuning tools, wax products, and apparel
• Provide customer support and respond to inquiries
• Personalize your shopping experience based on your preferences
• Send order confirmations, shipping notifications, and service-related communications
• Improve our website, products, and marketing efforts
• Prevent fraud and enhance security
• Comply with legal obligations

3. Data Sharing and Disclosure

We respect your privacy and do not sell your personal information to third parties. We may share your information in the following circumstances:

• Service Providers: With trusted partners who assist in operations (payment processing, shipping, marketing)
• Legal Compliance: When required by law, regulation, or legal process
• Business Transfers: In connection with a merger, acquisition, or sale of assets
• Protection of Rights: To protect the rights, property, or safety of Swix Skiing Store, our customers, or others

International data transfers: As we serve customers globally (with some exceptions), your information may be transferred to and processed in countries other than your own, all with appropriate safeguards in place.

4. Data Storage and Security

We implement appropriate technical and organizational measures to protect your personal data:

• SSL encryption technology for all data transmissions
• Secure storage systems with limited access
• Regular security assessments and updates
• Payment data is processed by PCI-DSS compliant partners—we do not store complete payment information on our servers

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements.

5. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

• Access and receive a copy of your personal data
• Correct inaccurate or incomplete information
• Request deletion of your personal data
• Object to or restrict certain processing activities
• Data portability (receiving your data in a structured, machine-readable format)
• Withdraw consent where processing is based on consent
• Opt-out of marketing communications at any time

To exercise these rights, please contact us at [email protected]. We will respond to your request within the timeframe required by applicable law.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience:

Types of cookies we use:

• Essential Cookies: Necessary for basic site functionality and secure shopping
• Performance Cookies: Help us understand how visitors interact with our site
• Functionality Cookies: Remember your preferences and settings
• Targeting Cookies: Used to deliver relevant advertisements

You can control cookies through your browser settings. However, disabling certain cookies may affect your experience on our website.

We may use analytics services (such as Google Analytics) to help us understand how our customers use the site. You can opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

7. Children’s Privacy

Our website is not intended for children under 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us immediately.

8. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will post the updated policy on our website with a revised “Last Updated” date.

9. Contact Us

Thank you for trusting Swix Skiing Store with your winter sports needs and your personal information.